Liquid Strategies Insights & Commentary

The Rise of Robinhood

Author: Megan Delaney
Megan Delaney


There have been many investment apps that have come out over the past few years but none have achieved quite the notoriety of Robinhood in the wake of COVID-19. While many investors sat on the sidelines during the coronavirus downturn, millennials saw an opportunity. Aided by zero commissions and fractional trades, some major online brokers like Charles Schwab, TD Ameritrade, Etrade and Robinhood saw new accounts grow as much as 170% in the first quarter. Young investors took the opportunity to buy technology stocks they were already familiar with, driving the rebound led by tech stocks in March.


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Robinhood, in particular, saw 3 million new accounts in the first quarter, driven categorically by millennials. With increased time on their hands, lack of sports betting/gambling and new lows in the market, millennials capitalized on the dip. Robinhood’s investors were buying the most beaten down stocks like airlines, casinos and hotels at the same time billionaire investors like Warren Buffett were selling. Airlines, videoconferencing, streaming services and pharmaceuticals have been trading heavily on Robinhood in the past few months.


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Robinhood is capitalizing on this generation’s tech savviness and making investing accessible to Millennials and Gen Z with an app that’s available at their fingertips. As of this writing, Robinhood was worth more than $11 billion…which is even more than traditional gambling companies MGM and Wynn. Yet with their success has also come difficulties. Over the first half of 2020, over 400 complaints about Robinhood were received.

Chief among these complaints was when Robinhood stopped working for more than a day in early March, when markets were swinging wildly due to coronavirus fears. Some complainants couldn’t sell holdings, subsequently losing thousands of dollars, while others were upset they missed out on the opportunity to profit. While all of this was happening, no one could get in touch with Robinhood for assistance, as they did not have a phone number listed online. Both the SEC and FINRA are currently investigating Robinhood for their handling of this outage. Furthermore, a 20-year-old college student committed suicide after his Robinhood account showed a negative balance of over $700,000. The student had been selling options and may have misunderstood the financial statements. Robinhood has since made changes to its platform, including making it harder to access options trading.


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Robinhood is appealing to younger investors due to its easy-to-use interface and low barriers to entry. They don’t need a ton of money to get started and they can trade with one click. While Robinhood is taking away some traditional obstacles for investors, users should know the risks and do their research before investing in stocks.



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